J. Emmanuel Pastries started as a home-based business venture, initiated by Lydia Lomibao in 1983, then a newly-wed housewife looking for an income-generating project which will keep her hands full and her time productive. She initially thought of a business with something distinctly "Bicolano" in it, which people from other places would want to buy and bring back to their respective home provinces. She came across the idea of cooking PILI pastries and took off with a meager 500 pesos as start-up capital. The first few months of thriving business may be because of sheer luck but the fact that the business endured for more than a decade now and metamorphosed into something undoubtedly big is a product of hard work and dedication to product quality.
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Mrs.Maria Lydia Perez Lomibao |
It was not long before Mrs. Lomibao won the steady support of her husband Joseph, a Pangasinensis by descent and together they built the business into the multi-million enterprise that it is today. They were able to make best use of their inherent traits in running the business. A remarkable combination of Bicolano's ingenuity and Pangasinensis' frugality. The steady increase in the volume and types of pili products that they process into sweets and confectioneries is dictated upon by the demand placed by regional and domestic clients. Pili candies evolved into a more diverse product lines which include Pili tarts, Susperos, Crispy, Roasted and salted Pili, Mazapan de Pili and Pili Cake while domestic sales increased from 3M pesos in 2003 to 9M pesos in 2006 maintaining and average ROI of 69%. The company, through strict observance of product quality and reasonable Production starts with sourcing-out raw materials ( pili fruits, nuts and kernels) from superior quality pili trees, 90% of these come from Sorsogon and 10% from Camarines Sur. These RAW materials are then processed into various pastries and candies following strict sanitary standards, employing Good Manufacturing Practices and home-perfected recipes. Their product's delectable taste is not the only thing which sets them apart from the rest. The company's use of latest packaging materials and style add more appeal to their foodstuffs and at the same time prolong its shelf-life. These technologies allow them to generate maximum profit while ensuring maximum product quality.
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Mr. Joseph Lomibao |
Majority of Philippine Businesses attribute their staying power to quality and affordability, but Mr. and Mrs. Lomibao's formula for success includes continuous product research, innovation and development to keep up with the ever changing and more sophisticated demands in the market. This is the reason why they are now able to penetrate the foreign market with a consummated market agreement with a food manufacturing and distribution company in Japan with an initial product volume of 5,000 packs at 100 grams/pack of roasted, garlic, salted and crispy pili. Known for the country's very strict food safety and quality requirements, Japanese companies go to the lengths of personally inspecting raw material source, plant/factory and employee sanitation, advocate and strictly adhere to phyto-sanitary standards and meticulous in their choice of packaging materials. These are not-so easy prerequisites which J. Emmanuel Pastries Successfully hurdled in exchange of a more profitable business dealings and substantial increase in their company's revenue not to mention the perks of promoting our country's unique products and heritage.